Sydney's Premiere Master Agents
Born From Legacy
The team at Urban Agent, Australia’s Number 1 Asian Events Promoter and growing hospitality juggernaut, have taken their passion for creating unforgettable moments to the world of real estate sales by launching Urban Agency (UA). UA is a real estate channel sales agency that provides ambitious agents access to some of the best properties in Sydney, including house and land in the booming northwest.
Urban Agent was founded in 2002 by Ritchie Perera and his business partner (EW), with Perera becoming the sole director and shareholder in 2021. The Group now includes Hong Kong-inspired eateries, Ni Hao Bar, and Kowloon Cafe in Haymarket, Burwood and Eastwood.
Ritchie Perera has appointed Urban Agent’s event manager Howin Chui as Managing Partner of Urban Agency.
“Howin played a part in the success of OPM on behalf of Urban Agent for almost a decade where he crafted and perfected his skills. He then came up with the concept and vision for Ni Hao Bar and executed this amazingly. Howin is the driving force behind Urban Agent’s Food and Beverage Division and is a visionary and a legend in the Sydney hospitality scene. I admire his passion and respect his diligence and integrity in business.”
Why Urban Agency
We provide you a sales support platform that includes a dedicated sales manager, tailored marketing material and technology that makes selling simple. That means more sales, higher conversions, and more repeat business.
ENTERTAINMENT & HOSPITALITY
Part of the Urban Agent group of companies, and led by Howin Chui, Urban Agent is your go-to for property, entertainment, food, and beverage - where you can network with the industry’s best.
Exclusive
Listings
We know our market intimately and have tailored property that make selling simple. Gain access to exclusive stock.
OUTSTANDING AGENT SUPPORT
A dedicated in-house team committed to your success. Our listing platform puts all our resources at your fingertips meaning you convert more sales. Open access to CBD office and Norwest display.
MULTIPLE LOCATIONS
CBD and Norwest offices
Brand new Norwest display suite
Two new display homes under construction
MARKET LEADING INCENTIVES
Be rewarded for your hard work.
WORK HARD, PLAY HARD
Celebrate your successes with Urban Agency.
A Proud Partner of Castle Group
Ritchie Perera is the founder and Director of the leading northwest Sydney property developer, Castle Group. Castle Group was established in 2006 and from 2014 specialised in property development with a focus on Sydney’s northwest suburbs of Kellyville, Schofields, Riverstone, Box Hill, Vineyard, Marsden Park and Rouse Hill.
Castle Group is Rouse Hill’s largest landowner and developer, having developed or value-added and sold 100+ acres over the past decade. With a focus on land and house and land, Castle Group has a pipeline in excess of $670 million to be delivered by 2027.
Current Projects
Aspirational, luxury homes, moments to Bella Vista and Norwest Business Park.
40 lot luxury house & land
Park fronted house & land estate featuring elegant, modern homes 500 metres from Tallawong Station.
50 lot house & land
Park Avenue II Rouse Hill (coming soon)
Park fronted house & land estate featuring elegant, modern homes 500 metres from Tallawong Station.
65 lot house & land
Oakville (coming soon)
Brand new estate 900 meters from Box Hill Town Centre and Scheyville National Park
200 lot land and house & land
Leadership
Howin Chui
Managing Partner
Howin Chui began his journey with Urban Agent in 2010 and is now a part owner of the growing hospitality juggernaut. The Group, founded by Ritchie Perera, includes Hong Kong-inspired eateries, Ni Hao Bar, and Kowloon Cafe in Haymarket and Burwood. In 2023, Howin partnered with celebrity chef Chase Kojima to expand their Japanese eateries, Senpai Concepts and opened his third Kowloon Cafe in Eastwood.
The pair have taken their passion for creating unforgettable moments to the world of real estate sales by launching Urban Agency (UA). UA is a real estate channel sales agency that provides ambitious agents access to some of the best property in Sydney, including house and land in the booming northwest. Howin brings to Urban Agency the same passion and drive for success that he has in all his ventures and is dedicated to delivering outstanding results for agency partners.
Sarah Cheng
Sales Manager
Sarah leads Urban Agency’s channel agent program, maintains the project development pipeline, and creates strong relationships with leading industry figures in the Sydney real estate market. Sarah is a leading sales manager and project marketer, who manages over 200 agencies and has delivered an impressive 300 million in project sales.
Norwest Office & Display suite
Contact
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